Executive Program

The current business situation for SNF operators is harsh: widespread workforce shortages, costs outpacing revenues, and a punitive regulatory environment. But out of this degree of adversity springs copious innovation. And innovation is springing up all over in SNFs today! LTC 100 will showcase the best of these innovations across the 15,000 SNFs in the country. 

It is also important that we develop strategic solutions to our challenges, or “next level” solutions. Cool new tactical ideas that improve pieces of recruitment will not fix the roots of our workforce shortage – we need bigger ideas, longer-lasting solutions. For example, how can we elevate the profession of skilled nursing so that the next generation is more likely to choose SNFs as a career path? This is the kind of Big Idea the LTC 100 program aims to bring you this year. 

LTC 100's Commitment to Diversity & Inclusion: Achieving our mission and vision demands a unique set of perspectives and ideas.  We are committed to showcasing content and creating communities where all forms of diversity contribute to the richness of our customer and employee experience.

Education Attire: Business Casual

Sunday, May 21

11:30 am - 1:30 PM

Welcome Lunch

12:00 - 5:00 pm

Recreation To Be Announced

  • Casual Attire
  • Recreation is complimentary and included in your attendance fee
  • Registered spouses/guests can also join in recreation

6:00 - 7:30 PM

Sunset Reception

  • Resort Casual Attire

Monday, May 22

7:00 - 8:00 AM


8:00 - 8:45 AM

Navigating SNF Headwinds Ahead

Against a paradoxical backdrop of continued-high SNF valuations combined with historically challenging business conditions, our opening panel will weigh in on four questions:

  • What is your forecast for SNF operating conditions over the coming 18 months: margins, occupancy and staffing?
  • We foresee increased SNF business failures – how about actual closures?
  • How are REIT-SNF relationships and typical lease terms changing?
  • Given some SNF operators’ expected “bad behavior,” can we inoculate our organizations from potential collateral damage (i.e., image or more punitive regulations)?

8:50 - 9:30 AM

Keynote: Leadership, Retention & Employee Engagement

Our keynote speaker will show how CEO leadership directly drives culture, employee engagement, and retention, with practical advice on growing retention right away.

9:30 - 10:15 AM


10:15 - 11:50 AM

Lincoln Playbook: Elevating the SNF Profession Among the Next Generation  

Through original research, interviews of teenagers and analysis, LTC 100 is developing a playbook for how SNFs can most effectively elevate the SNF profession among today’s teenagers.   

10:15 - 10:40 AM
Part I: Developing Awareness and Connectedness 

How can we expose more of today’s teenagers to skilled nursing and thus interest more to choose a job or career in our field? We will present a playbook of best practices from our research. How to reach students via teacher relationships, career days and other means; integrating into extra curricular activities; establishing internship and volunteer programs; and driving job applications from high school seniors.

10:40 – 11:30 AM
Part II: Live Focus Group of High School Students

High school juniors and seniors will share their thinking about jobs and careers after high school. What is most important to them – pay, type of work, benefits, teamwork, career opportunities? How do they hear about competitive job opportunities now? If they were interested in senior care, how would they recommend we “sell” it to them? 

11:30 – 11:50 AM  

Part III: Best Messaging

Our research includes discovering how leading Fortune 500 companies are recruiting high school students. What best practices can SNFs apply? What strengths of senior care should we be messaging? We’ll culminate with a Tik-Tok video that LTC 100 has created – a “selling of senior care” to high school students.

11:50 AM - 1:00 PM


1:00 - 1:50 PM

Playbook for More Effective SNF Advocacy

This session is aimed to enhance SNF providers’ influence in policy. Walking through several highly successful case studies, we will give you playbooks of the steps providers took on these advocacy campaigns, including state-level, federal-level and overall industry image.

1:55 - 2:15 PM

CEO Takeaways

Several LTC 100 top executives reflect on their biggest takeaways from the program so far in the areas of leadership, elevating the SNF profession, and advocacy. 

2:30 - 4:00 PM

Speed Meetings

These rapid-format meetings connect providers with innovative solution partners. Gain some fresh insights, and perhaps find a valuable new business partner.

6:00 - 8:30 PM

"Vintage Florida" Dinner

  • Resort Casual Attire

Tuesday, May 23

7:00 - 8:00 AM


8:00 - 9:30 AM

Eight CRAZY SNF Ideas

The flipside of adversity: it is the mother of invention. And SNF innovation is actually springing up all over! Lincoln is researching the craziest/best innovations that have the potential to reinvent the nursing home model. Some are currently being done, and some have been purely imagined by some creative SNF entrepreneurs. All have sparks of genius in them! Each presentation will describe the idea, its P&L, and key steps to operationalize it. We are exploring: 

  • Administrator-as-CEO Model: extreme local autonomy, highly paid and incented, recruited from outside the industry.
  • Become an Academic Medical Center – as a SNF: more rounding, more prestige, more staff.
  • $1,000 a day Medicare rates.
  • Cooperate with competitors and swap staff: each shut down your worst-performing building.
  • Crazy hospital joint venture: they get access to your beds, you get access to their staff.
  • Convert a SNF wing into staff housing.
  • Convert Medicaid beds into high-end private pay Alzheimer’s care.
  • Making it in Medicaid: 100% Medicaid lowers your overhead and simplifies your business.
  • Intergenerational nirvana: day care, nursery school and high school volunteers.
  • SNF-staffing synergy: sell some SNFs, buy a staffing agency.
  • Extreme scheduling flexibility: 2-hour shifts, same-day schedules, rapid-response float pool.
  • Radically-re-engineered SNF workflow processes.

9:30 - 10:15 AM


10:15 - 11:05 AM

A New Dawn for Managed Care Contracts?

The SNF staffing shortage means we aren’t able to take all of MCO discharges anymore – and this situation,
paradoxically, is giving us newfound leverage with MCOs. Do you want guaranteed access to our beds? Great –
we want better contracts – let’s talk. We will analyze this trend and showcase a couple SNF organizations who
have successfully negotiated episodic SNF payments from MCOs.

11:10 - 11:55 AM

Opportunity Knocks

We’ll give you the latest in four proven opportunity areas for SNFs to grow revenues.  

11:10 – 11:30 am Concurrent Session

  • ​​​​​​​I-SNIPs: What are the latest alternative ways for SNFs to enter into a special needs plan (I-SNIP), with the pros, cons and ROI of each.
  • Top Ten Margin Enhancers: From our research – a top ten list of the most effective additional revenue and cost cutting enhancers.

11:35 – 11:55 am Concurrent Sessions

  • LTC ACOs: A growing, alternative way to enter into risk, typically all upside shared savings, is an LTC ACO – we will feature a case study.

  • Dialysis: Comparing and contrasting the two major renal care options: financials, startup costs and operational keys to success.

12:00 - 1:00 PM


1:00 PM - 2:15 PM

Six Models Disrupting Post-Acute Care – Friend or Foe?

We’ll feature six new providers in the fast-growing area of chronic care management (mostly VC-backed) who will describe their models, their relationship with payers, and whether there is partnership opportunity for SNFs.  

  • Hospital-at-Home services at scale

  • Small home/Greenhouse living model offering SNF-level care

  • Private pay home-based nursing for medically complex patients

  • In-home renal care and dialysis

  • Managing in-home MLTS programs for SNF-eligible populations

  • High-acuity, SNF-level care in the home

2:45 - 5:00 PM

Recreation To Be Announced

  • Casual Attire
  • Recreation is complimentary and included in your attendance fee
  • Registered spouses/guests can also join in recreation

6:30 - 10:00 PM

Casino Night Reception & Dinner

  • Cocktail Attire (Jacket for men; Dressy for women)

Wednesday, May 24

7:00 - 8:00 AM


8:00 - 8:20 AM

CEO Takeaways

LTC 100 top executives reflect on their biggest takeaways from the program in the areas of crazy ideas, opportunities, managed care and disruptors.   

8:20 - 10:15 AM

Operational Optimization: A Technology and Innovation Showcase 

We’re vetting technology companies across post-acute care with standout solutions to boost SNF productivity.  These companies, joined with their provider clients, will describe their technologies and how they simplify processes, free up staff time and grow margins.   

  • Reverence Care: A SNF care transitions platform that manages care between the SNF and the home, reducing rehospitalizations.  
  • Constant Therapy: Speech and cognition therapy, driven by machine learning and AI. 
  • Hucu.ai: Resident-centered care, collaborating in real time with the clinical care team and family.  
  • Serviam: Building the technology platform and network services to operationalize value-based care.  
  • GeneIQ Labs: Pharmacogenomic (PGx) testing that makes medication management more effective and efficient while reducing adverse drug reactions. 
  • Inspiren: An automated patient monitoring system that analyzes behavioral data and produces meaningful insights.